The video is an ad for the Food Card charity initiative. The initiative covers some 2.8 million families, who can each use the FOODcard to pay for food and basic essentials. The money on the cards comes from caring donors, who receive a detailed report on how their donations have been spent.
To render the illustrations, we opted for a pencil drawing style using pastel and monochromeshades with realistic depictions of the people.
Storyboard
The video was produced in 2D. Part of it uses classical frame-by-frame animation, with a 3D rotation used as a template to create additional hand-drawn elements.
Styleframe
Storyboard
The video was produced in 2D. Part of it uses classical frame-by-frame animation, with a 3D rotation used as a template to create additional hand-drawn elements.
Styleframe
Creative Producer
Anton Ten
Executive Producer
Nikita Tikhonov
Producer
Sofia Solovyanova
Art Director
Tatiana Agievich
Illustrator
Olga Haletskaya
Animator
Ilya Isaenko
Creative Director
Anton Ten
Executive Producer
Nikita Tikhonov
Producer
Mariya Potekhina
Art Director
Tatiana Agievich
Lead Animation Team
Daria Merkulova
Illustrators
Alexander Belyaev, Polina Chadaeva, Dmitry Moiseenko
Animators
Pavel Zarubin, Anar Surataeva
Writer
Nikolai Titov
Sound Design
Dmitrii Nakhimov
Creative Director
Anton Ten
Executive Producer
Nikita Tikhonov
Producer
Sofia Solovyanova
Art Director
Tatiana Agievich
Screenwriter
Ivan Evdokimov
Illustrators
Anastasia Ozerova, Oleg Smirnov
Animators
Beibut Zakhin, Nikita Shabalin
Sound designer
Alexander Maslyuk
Creative Director
Anton Ten
Executive Producer
Nikita Tikhonov
Producer
Mariya Potekhina
Art Director
Tatiana Agievich
Lead Animation Team
Daria Merkulova
Illustrators
Alexander Belyaev, Polina Chadaeva, Dmitry Moiseenko
Animators
Pavel Zarubin, Anar Surataeva
Writer
Nikolai Titov
Sound Design
Dmitrii Nakhimov
Creative Director
Anton Ten
Executive Producer
Nikita Tikhonov
Producer
Sofia Solovyanova
Art Director
Tatiana Agievich
Illustrator
Anastasia Ozerova
Animators
Anna Katyreva, Nikita Shabalin, Alexander Chun, Andrey Chzhan, Valeria Bogdanova
Clean-up & Coloring Artists
Nikita Shabalin, Alexander Chun, Andrey Chzhan, Valeria Bogdanova
Sound Designer
Alexander Maslyuk
Creative Director
Anton Ten
Executive Producer
Nikita Tikhonov
Producer
Sofia Solovyanova
Art Director
Tatiana Agievich
Director
Ekaterina Gornostayeva
Screenwriter
Nikolai Titov
Lead Illustrator
Ekaterina Murysina
Illustrator
Anastasia Ozerova, Ekaterina Borisova, Valeriya Tsimbalenko, Dmitrii Moiseenko, Yulia Dobrohod, Oleg Smirnov, Anatoliy Smirnov, Anna Yashina, Alexandra Chervyakova
Yaroslav Danilov, Eduard Lyuc, Aleksej Kucherov, Mihail Gavrysh, Georgii Zlakovsky
Matte Painting
Alexandra Frolova
2D Compositing & Editing
Dmitriy Pashkov
Executive Creative Director
Anton Ten
Creative Producer
Anton Ten
Director & Lead Animator
Katya Gornostaeva
Art Director
Anton Ten
2D Animatic
Katya Gornostaeva
2D Concept Artist
Avi
Character Modeling
Ilya Dyadyura
Background Modeling
Maria Pavlova
Rig
Anton Pashkanis
Animators
Masha Kolpakova, Elena Shchelkonogova, Konstantin Novichkov, Alexey Rubischev
Cheese and Ice Cream Simulation
Ilyas Uzyaev
Costume Design & Simulation
Valeriya Otvodenkova
Composing & Lookdev
Alexander Stepnoy
Color correction
Anastasia Metsler
Sound design
Evgeny Kanya
Creative Director
Anton Ten
Executive Producer
Nikita Tikhonov
Account manager
Sofia Solovyanova
Producer
Anya Ursa
Director
Tata Krylova
Art Director
Tata Krylova, Iaroslav Kurianovich, Avi
Generalist
Iaroslav Kurianovich
Lead 2D Animator
Marina Patrakeeva
Storyboarding
Katya Sviridova
Illustrators
Avi, Alexey Pakhomov
Modeling
Kostya Buzmakov, Iaroslav Kurianovich
Rig
Stepan Kiselev
2D Animators
Dima Pashkov, Heart Beat Motion team
Clean-up and Coloring Artists
Heart Beat Motion team
3D Animators
Iaroslav Kurianovich, Lena Shchelkonogova
Metahumans
Vlad Maleev
Lookdev, Render, Compositing
Iaroslav Kurianovich
Compositor
Andrey Polyakov
Sound designer
Alexey Denisov
Margarita Kalinina
Food Card
tv advert
The video is an ad for the Food Card charity initiative. The initiative covers some 2.8 million families, who can each use the FOODcard to pay for food and basic essentials. The money on the cards comes from caring donors, who receive a detailed report on how their donations have been spent.
To render the illustrations, we opted for a pencil drawing style using pastel and monochromeshades with realistic depictions of the people.
Zebra Hero Team
Creative Director
Artem Tsaregorodtsev
Creators
Yulia Frolova, Vladimir Vaulin
Head of production
Andrey Paoukov
Producers
Natalia Agapova, Lena Samoilova
Sound designers
Yulia Shirokova, Evgeny Isaev
Music
Alexander Shtefanets, Sergey Mezentsev
PAPATON Team
Creative Producer
Anton Ten
Producer
Nikita Tikhonov
Director/Animator
Igor Komarov
Animator
Yaroslav Kuryanovich
Illustrator
Misha Hamchanovskiy
Music
Serafim Salnikov
PAPATON Team
Creative Producer
Anton Ten
Executive Producer
Nikita Tikhonov
Art Director
Igor Komarov
Writer
Anton Klepov
Illustrator
Sonya Filimonova
Animators
Vadim Luks, Yaroslav Kuryanovich, Mac Wojcik
Sound Designer
Alexander Maslyuk
Agency
Departament
Production
Zebra Hero & PAPATON Studio
PAPATON Team
Creative Producer
Anton Ten
Producer
Nikita Tikhonov
Animator
Yaroslav Kuryanovich
Illustrator
Misha Hamchanovskiy
2D Celluloid Team
Producer
Vasiliy Soloviev
Director
Michlail Morskov
Photographer
Danil Salkhov
PAPATON Team
Creative Producer
Anton Ten
Illustrator and Animator
Igor Komarov
PAPATON Team
Creative Producer
Anton Ten
Writer
Yuriy Shlyakhtin
Illustrator and Animator
Igor Komarov
Composer
Yuri Negrebetsky
Sound Designer
Maxim Khrychev
PAPATON Team
Creative Producer
Anton Ten
Illustrator and Animator
Ivan Popov
PAPATON Team
Director & Illustrator
Anton Ten
Animator
Andrew Chaushesku
PAPATON Team
Creative Producer
Anton Ten
Art Director
Maxim Kulemza
Writer
Anton Klepov
Illustrator and Animator
Artur Tolstobrov
Sound Design
Daruma Audio
PAPATON Team
Creative Director
Anton Ten
Producer
Anastasia Perova
Storyboard
Alexander Von Berg
Writer
Georgy Sviridov
Illustrator & Animator
Igor Komarov
Sound Designer
Alexander Maslyuk
PAPATON Team
Creative Director
Anton Ten
Executive Producer
Nikita Tikhonov
Director/Animator
Igor Komarov
Illustrator
Veronika Vieyra
Sound Designer
Alexander Maslyuk
2D Celluloid
Executive Producer
Vasily Soloviev
Director
Oksana Karas
Compositor
Michael Morskov and Neopoleon band
Line Producer
Borislav Gourin
PAPATON Team
Art Director
Maxim Kulemza
Creative Producer
Anton Ten
Illustrator
Ilya Kutoboy
Animators
Alexey Dubnichenko, Pavel Vasin
CG
Nikolay Nesterov
Sound Editor
Alexander Maslyuk
Sound Design
Daruma Audio
PAPATON Team
Creative Producer
Anton Ten
Producer
Nikita Tikhonov
Illustrator
Dmitrij
Animator
Igor Komarov
PAPATON Team
Creative Producer
Anton Ten
Executive Producer
Nikita Tikhonov
Illustrator and Animator
Igor Komarov
Sound Designer
Alexander Maslyuk
PAPATON Team
Creative Producer
Anton Ten
Creative Director
Rodion Arsenyev
Illustrator and Animator
Igor Komarov
Sound Designer
Alexander Maslyuk
Client&KidZania Team
Brand Manager
Olga Antonova
Creative Director
Rodion Arsenyev
Industry Partners
Katya Mokina
Design Producer
Olga Konstantinova
PAPATON Team
Creative Producer
Anton Ten
Director/Animator
Igor Komarov
Script
Yuriy Shlyakhtin
Illustrator
Misha Hamchanovskiy
Sound Designer
Alexander Maslyuk
PAPATON Team
Creative Producer
Anton Ten
Executive Producer
Nikita Tikhonov
Art Director and Illustrator
Igor Komarov
Animators
Igor Komarov and Alexey Dubnichenko
Sound Designer
Alexander Maslyuk
PAPATON Team
Creative Producer
Anton Ten
Executive Producer
Nikita Tikhonov
Art Director
Igor Komarov
Writer
Anton Klepov
Illustrators
Radik Zagidullin, Misha Hamchanovskiy, Stas and Diana Tikhomirov